Indian women in Advertising

In 1970 a magazine revealed that magazine advertisements presented the following clichés about women’s role:

1. A women place is in the home

2. Women do not make important decisions

3. Women are dependent and need men’s protection

4. Men regard women primarily as sexual objects

Looking at the advertisements in the past one can notice the introvert, calm and docile women

If we take from 1970 changes we can see it in following ways

Women in 1970s

Often as dependents requiring men to solve their problem with no individuality of their own.

Women in 1980s

This was new beginning in advertising add like Lalita ji (surf add) bring women as independent individual.

Women in 1980s consider as

As independent individuals for example Lalita ji ( who can forget surf add )

Women Of 1990s

Women in the 1990s were shown in following ways

In place of washing clothes with their hands snd brush they were shown soaking clothes.

Women stepping out of the house and beyond.

They were seen more bold ( This could be because of the controversy arose when super model Milind Soman posed nude with madhu Sapre, This was turning point in the history of Indian advertising.

Women of Today

Women now plays different role in advertising like

Decorative role

Recreational Role

Independent Career role.

Self Involved role

Carefree role

Family Role