The new 'Sush' in town....



Barcelona  images! Boats...corridors.... Columbus looking for the new world. Oh...  I adore Spain! So much like India, really. Only cleaner..
 
This appeared in the Sunday Times today...
I'm leaving for Bangalore and SAP-ing it tomorrow. Should be funnnnnnn!
 
 Politically Incorrect  
 The new ‘Sush’ in town…..
She’s  the newly crowned Hottie in B-Town. Errr… ‘B’ as in BJP, not Bollywood.  She can sing, she can dance. She shakes her booty with the best of  them. And she has  countless admirers panting for more. Those who were  lucky enough to catch her ‘live’ performance at the ‘ashram sthal  (Rajghat) have been oohing and aahing over her deft moves – on and off  the dance floor. Kya jhatkas. Kya matkas. Wah, Sush, wah! Like any top  heroine, she too has been attracting her share of detractors – mainly  jealous rivals who cannot keep up with her seemingly inexhaustible  stamina, especially during chart busting ‘item’ numbers that are  considered so rocking, news-hungry tv channels can’t get enough of them.  With each telecast of those amazing ‘thumkas’, her popularity soars  along with her unique sex appeal . This surging wave of acceptance and  approval is causing serious heart burn within her own production house –  the BJP. No matter. As any leading Bollywood  producer will tell you,  ‘Boss…paisa vasool.’ If something works big time in a movie,it is  important to milk it for all its worth and  instantly cash in on the  craze . This is when the all-important ‘overflow’ takes place. Remember  what happened with ‘Munni’ and ‘Sheila’ (but not to ‘Jalebi’)? The mega  success of any Bollywood fillum depends on ‘repeat value’. It is when  audiences flock back to cinema halls begging for more that the trade  exults and distributors dance in the aisles giving laddoos to all.  Success on such a scale has to be skillfully leveraged by everybody  who  has a stake in it – from the producer-director downwards. That is how a  cult is created.
 Sushma Swaraj has got it. She is ready to flaunt  it. Toh – problem kya hai, bhai? As it is, the BJP sounds like a finely  shredded cabbage salad ( minus raisins, at that). Propping up a hirsute  yoga –master who runs away from his own big bash dressed in drag, is  hardly the best image builder for a headless, formless and confused  organization. Bringing in an ageing and portly Uma Bharti ( famously  referred to as the Sexy Sanyasin in the good old days) doesn’t sound  like a particularly inspired marketing plan. Sure, she has her  unabashedly RSS credentials to her credit – or discredit. But, she seems  like an anachronism – a faded star from another zamana altogether. It’s  a little like dragging poor Asha Parekh out of moth balls and expecting  her to headline a Bollywood gig. Not happening. Uma is passé and out of  it. At 52, she is still fairly jawan in political terms. But after a  six year vanvaas, nobody really remembers or cares about this  firebrand’s track record. That she had taken on and vanquished many a  foe ( including Digvijay Singh), to become the chief minister of Madhya  Pradesh in December 2003. Uma seems strangely out of sync with today’s  janata. Whereas , a Sushma Swaraj appears a totally cool person – a  woman on top. Since the BJP seems to favour heavyweights ( literally), a  singing Nitin Gadkari has not found a mass base so far and seems to  have antagonized party bosses by shooting off his mouth and speaking out  of turn once too often. That leaves dear Narendra Bhai, who is the Coy  Superstar, patiently waiting in the wings , for the teaser trailer to  release and  give audiences  a jhalak of the ‘new, improved’ Modi (  hello! He plays golf! Must be a good chap, then!). Despite strenuous  attempts to give the guy a make over, the chattering classes continue to  be suspicious of Modi, who will never ever live down Godhra, no matter  what he says or does. Arun Jaitley? Ummm…. too cerebral and brash. Too  Dilli. Too rich. Too snooty. Difficult for someone as elitist to woo the  unwashed masses. That leaves Shivraj Singh Chohan and Sanjay Joshi.  Manageable.  But strictly no star quality.It’s a little like trying to  sell a multi-star blockbuster featuring also-rans. Mogambo definitely  not khush!
 That takes us to our ‘Sush’. But before her grand  elevation and re-positioning, she needs to do two things urgently – lose  weight. And discard those peculiar jackets she throws over her sarees.   What’s with those shapeless ‘bundis’?The rest of her  carefully  constructed persona works splendidly – that broad strip of sindhoor in  the maang, the low nape bun, the undisguisedly coquettish air, her  oratorical skills and eloquence, the seductive body language … sab kuch  mast hai! Sushma ki Jawaani ( in spirit, if not in age), could be the  BJP’s biggest trump card. That is if mandarins put aside petty  differences and ego tussles to focus on the party’s survival and future  growth. There isn’t much time left. Baba Ramdev’s flop show has not  helped matters, either. Then again, if all that the Congress Party can  come up with  is  Rahul Gandhi, where’s the hitch? In any case, the UPA  government is not about to create box office records with its recent  poor showing in virtually every arena. Poor Manmohan Singh is looking so  ‘thekela’, one feels like borrowing all of Amitabh Bachchan’s snazzy  props from his forthcoming movie and handing them over to the Singh who  is no longer the King ( or even the chief courtier). Perhaps clad in  that hip  gear, riding a motorcycle and hiding his sad eyes behind the  coolest shades, our sweetheart of a prime minister will be able to join  Grandpa Bachchan to belt out a duet that goes : ‘Buddha Terra Baap Hoga.
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