The Power and Pull of Page 3...
This appeared on monday in Bombay Times.... just as the city's tireless  party- goers were recovering from a LOOOOOOONG , hard night of net-  working and grabbing attention at the Bombay Times Halloween-themed bash  of all bashes . Does nobody have any plain simple fun these days?????
As  for me, I was away in distant Chandigarh enjoying the sharp nip in the  air, plus, the company of intelligent, uncomplicated, real people. I was  there to launch 'Shobhaa at Sixty' - and what a memorable launch it  turned out to be!! More on that once I get the pictures. But just to  give you a small jhalak - over 1,100 balloons with a strong message were  launched by the students of the Vivek High School ( started 26 years  ago and going strong!), to mark the occasion. The kids welcomed me with a  vigourous Bhangra performance that was the asli, not naqli Bollywood  performance. Energetic, robust,colourful - I was enthralled. And yes, I  had the creamy, thick, ice cold lassi in a mitti glass at Gopal's,  ginger and ajwain flavoured chaat at Garg's Gol Guppa House and a  splendid Chinese meal at The Black Lotus in the Taj Hotel where I was  staying. I didn't spot any witches and ghouls, though. Guess they were  all at the Bombay Times party in Mumbai!!!!
The Power and Pull of Page 3…
Since  I have been travelling extensively over the past month, I have been  doing my own ‘Page 3’ research in every town and city. The findings are  fascinating! Since the entire Page 3 Phenomenon started right here,  sixteen years ago, and just grew and grew into this mammoth-sized  monster devouring every wannabe in its path, it is a subject that  requires closer scrutiny. Nearly every local paper now has its own  version of Page 3 – including all those holier- than- thou establishment  papers that used to sniff derisively and claim they would never  succumb! A quick trip to Aurangabad opened my eyes still further. For  one, this is the city that got the world talking by placing a single  order for 151 Mercedes cars in one dramatic go! Since then, another  order for 28, top of the line, S- Class Mercs ( over a crore each) has  also been placed – that’s what I call a real Diwali in Stuttgart, the  home of Mercedes. Local papers regularly cover the lives of those richie  rich car owners and their incredibly lavish life styles. They are happy  being super celebs in Aurangabad even if the rest of India hasn’t heard  of them. Ditto in Hyderabad, which boasts of over 10 Phantoms, as many  Maseratis and countless Bentleys. Who owns these fancy wheels? Who  knows? But they cruise around the throbbing city with posh owners at the  wheel… the same ones who feature morning after morning on Page 3  partying with one another in palatial homes that resemble Italian \  Balinese palaces. Same story in Pune, Ludhiana, Chandigarh, Bangalore.  That’s where the wealth is and that’s also where a new generation of  Page 3 regulars is being spawned. I was pretty amazed by what I saw in  Chattrapur last week – bet you don’t know where Chattarpur is, right?  It’s about an hour and a half outside Delhi, and is rapidly becoming the  Alibag of that part of the world. This is where those sprawling farm  houses are located. This is also where the latest Porsche scrapes past a  smoke spewing tractor on a narrow dirt track. And village women wearing  grubby ghagras gather firewood as memsaabs clad in glam gowns rush off  into the still night driven by haughty chauffeurs at the wheels of blood  red Ferraris. This new breed of Page 3’s neither knows nor cares who  rules the social roost in Mumbai. They are smug and happy in their  neighbourhood being Queen Bees of their own party set. They preen and  pose for friendly photographers they’re on first name terms with and  airily take their places on the front rows during fashion week as if  it’s their birthright. Which is why it becomes doubly embarrassing when  desperate for recognition Mumbai socialites crash Delhi parties and  shamelessly network with people who wonder how they are there in the  first place! This happened right in front of my eyes on the lawns of the  French Embassy, but the host was too polite and well mannered to throw  the woman out. On her part, she had flown in that morning and muscled  her way into the soiree, determined not to be left out of such a high  profile, high powered evening. Being a fixture on Page 3 in Mumbai did  not guarantee her an entrée into society in Delhi. But let’s hand it to  her for brazenly trying! Next time, she may even succeed.
Such is the power and pull of Page 3.
Take a bow, Team B.T. Or, better still….. HIDE!
|              
    | 						
 
