Weekend Masti: 4 P’s of Pani-Puri
Pani-Puri is a well known snack among every body (especially girls).Pani-Puri has different-different names in every state of
So the 4 P’s of Pani-Puri are given bellow enjoy it:-
Target Customers: Girls / boys accompany them compulsorily
Product : Pani-Puri with multiple varieties
Price : Depend on the Shopkeeper
Place : In front of the girls college especially/ in
market where females often come for
shopping
Promotion : WOM (Word of Mouth)
“Bas Naam Hi Kafi Hai”
Segmentation : Micro Marketing
(Customization: according to the demand
of the customer)
USP : Customer Satisfaction
PLC Stage : Always on boom
Future of the Business : Immense Scope
The above detail explains the importance of the business of Pani-Puri. One can do a small project on it (MBA & PGDM). I don’t know why we like it. A common round shape snacks with salty- spicy liquid, which we eat without counting. After taking a number of pieces when we pay the bill, then only we came to know how many we have gobbled up.
So friends if you don’t remember the taste of Pani-Puri then leave your seat & find its shop & enjoy it right now no matter you are a boy or a girl. Of course monopoly is of girls here, but no compulsion that boys can’t eat it. So friends go for it …
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