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PC gaming is an emerging industry all over the world which is fueled by fanatical gamers and prominent video games developers. However, according to NPD Group, revenue generated by the gaming retail industry in US experienced a decrease by 8 percent. On the worldwide scale, research suggests that despite advertising cost for PC games increasing by 4 percent, the retail revenue has slumped down by 20 percent. PC Gaming Alliance, however, states that it has been able, not only to retain its market share, but to expand it further.

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