Every business is facing new challenges that must be addressed. Equally the market condition provides a unique opportunity to revitalize a business. Businesses will emerge from the downturn agile and fit for the future will focus on 10 fundamental priorities.

Take a closer look

Act decisively

Remember cash is king

Focus on what matters

Manage your cost base

Reliable management info

Plan for different scenarios

Value your people

Take your shareholders

Take advantage of opportunities

Well. They are not my prescription. Right now they appear in the website www.pwc.com.

Yes. You judged it right. PWC is PriceWaterhouseCoopers the well known world famous auditing firm.

Now let us switch over to another topic. Satyam Computers founder chairman B Ramalinga Raju admitted inaccuracies in his companys balance sheet to the tune of Rupees 46 billion that is equivalent to US Dollar One billion approximately.

Coming to the 10 priorities listed above I feel the following are very basic and fundamental to any business but some how they are not included in the above list.

Focus on your customers as you owe your business to him

Follow at all costs and at all times the right business principles

Follow all times the code of conduct prescribed your professional bodies

Reputation is more important than earning few bucks more

Unfortunately the auditors of Satyam have not lived up to their role and purpose of their business going by the revelation by its founder chairman. More over the auditors of Satyam have not also checked whether the information provided by the management is reliable. One of the ten fundamental priorities listed out above.

It gives some doubt whether more focus was given to cash is king priority than required taking advantage of opportunities thrown open.

Now the auditors of Satyam need to take really a very closer look at what has happened and come out clean.

But for the auditors of Satyam the investors and other stakeholders of Satyam would not have lost such huge money in recent times.

Now the auditors of Satyam will have to take care of their shareholders as the shareholders and other stakeholders of Satyam are going to sue them for all their wrong doings. Even if they escape from Indian environment the Satyam auditors cannot escape from US legal system.

So my suggestion to the auditors of Satyam Weather the storm, Emerge agile and Remain fit for the future.

Well. This is also picked up from the website www.pwc.com. They appear there right now.