It's all about positioning!!
 A lady in Hong Kong commented  that she vastly preferred the Chinese New Year trees to the Western X'Mas trees. Do you agree???
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This appeared in Bombay Times on monday......
 It’s all about positioning…..
I  expected ‘Patiala House’ to be another rowdy Balle Balle romp,  featuring OTT  NRIs breaking into a Bhangra every few minutes and doing  some hard core ‘puttar’ talk between mouthfuls of rajma-chawal. Was I in  for a pleasant surprise! It turned out to be a highly satisfying watch,  as in – a movie that was refreshingly old-fashioned… almost like the  old tv soaps (‘Buniyad’, Hum Log’), and as satisfying as comfort  food –  yes, the rajma chawal that Gattu ( Akshay Kumar, remarkably restrained  and credible) consumes when he is feeling low and blue. Why on earth was  the pre-release publicity pitched so absurdly in that case? Why were  the garish posters and print ads designed to mislead audiences into  thinking they’d be watching a sequel to ‘Yamla, Pagla…” or worse,  ‘Singgh is Kinngg’ ? The slow start at the box office has a lot to do  with the wonky way the film was positioned.Especially since, there was  enough meat in it to hold audience attention, even without the mandatory  item song. Of course, it isn’t ‘Lagaan’ , and doesn’t make any such  claim. And it isn’t a ‘cricket film’ ( even if the timing is  shrewdly  calibrated to coincide with the World Cup). ‘Patiala House’ is  essentially about the changing dynamics of the traditional desi extended  family. It would have worked equally well had it been located in  Ludhiana instead of London. The performances of the well-picked ensemble  cast match those of the stars , and after a point one stops noticing  the wattage of  a Rishi Kapoor playing the tyrannical ‘Bauji’ or an  Anoushka Sharma pulling off yet another saucy role of a spirited ‘  kuddi’ who talks too much ( a repeat of her ‘Band Baaja…’ persona).  Despite the mis-match ( publicity versus content), the movie worked  largely because of that potent tool – word of mouth.
Another film  that is likely to fall victim to false claims is ‘Saat Khoon Maaf’. For  some odd reason ( shoot the publicist!), it was projected as a light  hearted comedy, which was meant to show case Priyanka Chopra’s  impressive repertoire as a gifted actress capable of getting under the  skin of her complex character(s). Nobody was pre-warned that the movie  was dark, depressing and macabre. Besides being monotonous and dull  ,after one has gotten over the novelty of a Black Widow, meticulously  planning to bump off one spouse after another. The lighting is  particularly harsh, unflattering, even cruel. Poor Priyanka, I’m sure  she is thanking her stars for cutting short her promotional trip to  Berlin, where, one hears, the film has run into serious hoots of  derision from a discerning audience. Et tu, Bharadwaj? Khair, both films  were like canapés before the banquet. The banquet being the World Cup,  of course. It takes guts to launch  movies when the nation is hooked,  cooked and booked. So, hats off to Tanu and Manu for venturing into  theatres at such an inopportune time… and good luck to the newly weds.
 
I  have been feeling really, really sorry for all the fashionistas on Page  3 – from sexy starlets to swish socialites. Going by the barbs of  reporters on the fashion beat, the worst crime any celeb can commit  these days is to repeat a handbag, climb into the same pair of shoes (  or, more aptly, Choos), and horror of horrors, wear the same outfit  twice! Since I am far too lazy to switch bags,  and I tend to get  inordinately attached to the same pair of comfortable sling backs…  worse, I  am also perfectly happy to keep wearing old favourites from my  wardrobe, I worry about those ladies who agonise over their appearance  each time they step out ( hell hath no fury like the fashion police ) .      I asked a prominent socialite who’d  recently posed for a  glossy,inside her walk- in closet ( the size of an airport), what she  did with her once-worn designer gear. Without batting an eyelid, she  said, “ I give my clothes to poor people.” So, the next time you see a  flower- seller at a traffic signal clad in a discarded Versace, you’ll  know where that hot number come from! God bless the socialite’s kind  heart…
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