Everyone likes to see the world through his own colored glasses. These glasses are colored by the successes, joys and failures of one's own life. Let me try to elaborate it a bit with a practical example... One day we were gifted a bed cover by one of our relatives... Once my wife opened the packet, she was happy and said it was very nice in looks... i commented that it must be very costly... and the maid who was present at that time commented that the color won't fade away after few washing... so that was the same object... however our first reaction about that object was totally different... because we tried to look at that from our own colored glasses...

So for a farmer, the arrival of monsoon is important... for a daily worker, the means to commute to his work place is important... for a daily passenger of Mumbai train, the train schedule is important... for a daily roadside hawker, the way he handles the cops is important... for a daily office goer, the less congested road is important...and as most of the Indian population is constituted by these people, they hardly bother about any achievements attained by ISRO.

People fail to see themselves against the background of ISRO's success... when our country was reeling under the license-permit raj and and the associated corruption, aam-aadmi was able to relate themselves with the angry young image of Big B. when India wins a cricket match, aam-aadmi views it as the victory of their own over the rest of the world...

For any scientific innovation, it gets due importance only if it is able to create a big social mpact... Thats the reason probably, Windows became popular quite sometimes back... And thats the only reason, probably Google has become a blue-eyed company in this internet age...

So for ISRO to make news in the front page of the news paper, we must try to change our priorities...Otherwise every big achievement of ISRO will be greeted by "To kya hua" by the aam-aadmi....