‘Jaan bachi toh lakhon paae, ghar ke buddhu ghar ko aae’ !

No matter where we may be - in palaces as opulent as the Versailles, in the modest surroundings of Dharavi .. when you get home, it is the warmest and richest abode in the world ! I am happy, Abhishek and Aishwarya are happy and Shanouk cannot stop proving his affection !

So … its back to work and concerns on the film ‘BBuddah - hoga tera Baap’ and how to finish all the post production and marketing and promotion of the film. And as I face the numerous anxious moments of all the work that this shall entail, I am perhaps for the first time seeking help from this extended family of mine. I need to have suggestions and ideas of how much each one of you can do to promote this film wherever you are. Fatima has volunteered to get the details of all the fan clubs on Twitter and Face Book and Orkut, or any other medium and I have put her on to Viacom 18 our production partners to share information and to execute publicity for the film.

What I ask today is whether there shall be some among you that shall be willing to take up a few of these jobs and suggest some ideas of how to maximise this forward with effect. Some of the EF have been writing in to say how non existant the publicity of the film has been in their region. I am making note of that and soon something will move in that direction. But let me have more. There is an entire marketing division of the film that rests with Viacom 18 an entertainment channel world wide. They are involved and designing stuff, but it would be of added benefit if we could devise something of our own and push this forward.

I await your inputs ! Thank you !

I would not have ever made this platform into a selfish one, but at times when there are deliberate attempts to disregard, stifle and kill competition against us, then I roll up my sleeves and say ” Come On ” !! All this while no attention whatsoever was given to ‘Bbuddah’. There was never any mention in future predictions or assessments of films to come by the trade. Suddenly after the release of the first look promo, everyone seems to have woken up to the film and now see it as a deterrent for other products. We are a small company, we have made a small budget film, but with great heart. We are not the big popular stars that rule the firmament today, but we are there and wish to be noticed too. We cannot compete with or ever dream of denting the positions of those that have conquered the box office. All we want is a fair opportunity to be able to put our goods across for display and then leave it to the discretion of the viewer. And all I want to tell the others is, that there is a force that exists with me of dedicated members who are willing to take on this challenge and fight with me as a team ! So what … ‘Game on’ ??

I rest now … it is late … and i need to gear up from tomorrow morning …

Good night and God bless ..

My love as ever

Amitabh Bachchan